Daily DevOps Analytics Measurement Plan

The site already emits the core analytics events. This page describes the measurement model that sits around them so the reporting story stays usable.

Key Events

Event	Why It Matters
`form_submit`	Primary lead conversion.
`cta_click`	Measures consulting, booking, and service-hub intent.
`github_click`	Measures repository interest from article and hub pages.
`linkedin_click`	Measures professional-profile engagement separately from general outbound traffic.
`outbound_click`	Captures external handoff clicks that are not lead actions.
`scroll_depth`	Tracks long-form engagement at 50% and 90% depth.

Direct Traffic Hygiene

Keep GA4 bot filtering active.
Filter internal and developer traffic where the IPs are stable.
Treat navigator.webdriver and obvious headless user agents as site-side noise.
Tag owned links with UTMs so they do not disappear into Direct traffic.

Validation Routine

Visit the contact page with a test UTM string.
Confirm hidden attribution fields populate.
Click a consulting CTA and confirm cta_click.
Click a GitHub or LinkedIn link and confirm the correct event.
Review GA4 Realtime or DebugView for the expected payload.

Monthly Review

Sessions by channel
Engagement rate
Average engagement time
Key events
Key event rate
Direct traffic share

Next Step

Use the measurement plan together with the lead-tracking workbook so the site’s traffic, intent, and follow-up data stay aligned.

Jon Price